Stated or not, every project has a goal.

These are the tried and true steps I use to acheive those goals.

1 - initial discovery meetings.

Over the years I have become pretty good at the art of listening.
During client meetings I take notes but only enough to capture the big data points. I prefer to keep my focus on listening intently.
I’m listening for the message within the message.
It’s always there and if you can hear it theres a far greater liklihood that you will acheiving the project goal.
I know which questions to ask and how to ask them.
I poke and prod and pry and I dont stop until I’m certain that

I understand the client and the client understands me.
I will often conclude these meetings by verbally recapping what I’ve learned, then follow up with a written report.

3 - The creative brief

The creative brief is perhaps the most important document used in a project. It serves to make sure that all stakeholders on both sides of the project are clear and agree on all objectives.

Then it serves to make sure the team stays focused on the objective through the production phases.

I will write a creative breif which clearly outlines the challenge,

the solution and the suggested approach of the project.

2 - Establish scale and scope


Whether it's 5k or 500k, every project has a budget.

It's important to understand what can, and perhaps more importantly, what cannot be done withing the projected budget.

Conversely, if meeting the client's goal requires more resources, its important to advise accordingly.

Sample Documents
4 - Style and storyboards


I create a set of styleframes to begin the process of defining the style which best serves the project goals.

If the project requires storyboards (they're not always necessary)

I create them myself or work with artists to make them.

Sample Documents
5 - Team


Because I am expert at most production tools commonly used,

I know how to assign tasks and structure the project pipeline.

6 - Review


Review meetings are not simply a matter of putting some comps in front of the client and hoping for the best.

To do it right there is generally a good bit of thinking, strategy and a bit of theater involved.

This is to ensure the review is presented and received with clarity.

but also to keep the client excited and in sync with the project.

I work with account reps and producers to carefully coordinate client reviews.

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